These homes are perfect for you if you’re looking to right-size without sacrificing elegance or comfort. Our classic plans are one or two level homes with a range of personalization options. You’ll create a space that is perfectly tailored to your taste and lifestyle.
"WE'RE REINVENTING HOMEBUILDING."
Grand by Design
In Primrose, you will experience home design like never before. These features will redefine modern living in Hoover. Soaring 20-foot ceilings, stunning catwalks, and breathtaking vaulted ceilings set these homes apart- creating an atmosphere of grandeur and elegance.
Experience More Every Day
Meredith Haughton will serve as your interim Activities Coordinator in Primrose. With a dedicated coordinator, your every day brings something new to enjoy. From planning engaging events and social clubs to organizing classes to connect and learn, your lifestyle will be as vibrant as possible. She’ll be with you until the last home is closed.
Exclusive 55+ Amenities
The Retreat at Primrose
The Retreat at Primrose is a designated space just for you and your neighbors. This amenity space features a social lounge, fitness center, community garden, and firepits. You'll enjoy the convenience of having these just steps away.